KERASIEV® is a register trade mark of NEED INOVATION
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The logo, symbolises filtration. The lines in the middle of the logo represents the physical filter through which the fluid gets filtered from left to right (blue to white). The middle contraction of the filtrate indicates the restrictions imposed by the filter for unwanted species. The centre crisss-cross design represents one of our filter configuration. The sky-blue colour signifies the limitless innovation's infinite possibilities.
Name, "KERASIEV" is derived from "KERAMOS" and "SIEVE". KERAMOS is a Greek word meaning ‘pottery’. Keramos in turn was originated from a Sanskrit root – meaning ‘to burn’. Hence, the word Keramos was to infer ‘burned substance’ or ‘burned earth’. "SIEVE" infer to filter. Hence "KERASIEV' refers to ceramic filter.